Creating an identity for a Dutch soccer team in the United States

Whereas the United States have the potential to be one of the biggest soccer player producing countries in the world, as to now they are not delivering as many world class soccer players as they should. 

Mainly because of the lack of a good youth player's program. Dutch Lions F.C. will introduce total football in the United States. Educating American soccer players from the root the way European soccer players are taught. Goal is to elimininate the disadvantage Americans have on their fellow European soccer lovers.

AARGH! realised the cornerstone for the identity of the soccer club, starting with a logo and a bidbook to supply investors with all the necessary information about the project.